My great-grandfather was not only the person who set up and developed Cadbury’s Chocolate into the world brand that it is today, but was also a Quaker and an altruist.
The reason he and his brother set up Cadbury Brothers in providing cocoa (drinking chocolate) was to give people an alternative to gin and the prevalence of gin houses and alcoholism – as a Quaker he never drank alcohol.
George Cadbury was an amazing man in many ways; building the model village of Bournville and the Primary Schools for the good of all, having doctors and nurses in the factory, putting huge amounts of money into pension schemes, and one of his lasting gifts was to set up a charitable trust that gives significant donations to worthy causes, charities and of course Quaker foundations.
The idea of giving away money to charities is strong within my genetic make-up, I feel strongly that people should be given the opportunities to develop themselves and many charities allow people to take those opportunities.
I know that the George Cadbury Fund has been looked after by generations of the Cadbury family and I hope that one day I will have the opportunity to contribute to looking after the trust and make donations to the charities that I think are important.
I have to take my hat off to the thousands of people, who every day, do some crazy things like jumping out of perfectly good aircraft with a parachute for charity, who run marathons dressed as chickens, half-marathons, triathlons and many other types of activity in order to give money to needy causes. In most cases there is a personal connection with the charity, for example knowing someone who has suffered a disease and wanting to contribute to the future fight against it.
Impress Media have recently contributed to Julia’s House in
I want to make a difference by ensuring charities are looked after, which fits in with Impress Media’s strapline of ‘creating the difference’.
It’s Red Nose Day this coming Friday and I’m sure that we will all be moved by the images on the television, so give generously.
For any charities that are interested in discussing their marketing requirements or the George Cadbury Fund then please contact Mark Cadbury on 01985 219996.
