Like so many businesses we have as clients, Impress is going through a period of change. Not change for change's sake, but because we are maturing as a business, learning many lessons and understanding more about our own unique selling points (USPs). Impress is not a design house, or a web agency; we are a genuine marketing agency with the capability to produce design-based marketing collateral such as corporate IDs, advertising campaigns, printed literature and websites. It is this USP which is responsible for our ever-expanding client portfolio, and the increasing dexterity of our service provision.

It is our ability to provide a realistic and viable marketing-based business proposition that sets us apart from so many other agencies. This capability stems froms the strength of the agency's personnel and provides our clients with a deeper understanding of marketing theory and implementation. It appears that our product offering is finding favour with many who are simply tired of using agencies that only focus on a single facet of activity; web-builders who don't understand SEO or consumer expectations, ad agencies that don't do strategy, designers that imitate not innovate... and it goes on. We hear it all every day.

With momentum building, we are in the process of striking strategic alliances with a variety of other service providers who specialise in key areas in which Impress work. Specifically these include: Google, a national data company that will enable us to broadcast emails to literally hundreds of thousands of potential customers in any sector, various web agencies as far flung as Paris and Cornwall, and a multitude of contemporary designers seeking an outlet for their work in a commercial environment. On this note, any creatives with the proven desire and portfolios to join Impress in either a full-time or freelance capacity should contact us immediately.

The traditional business landscape is changing apace, and many of our clients' strategies are reflecting the shift from traditional practices to an imaginative and streamlined approach that harnesses powerful tools such as the internet and consumer profiling. Via the web, our clients are reaching out to specific individuals that actively desire their products or services. From double glazing to fashion, we are seeing a striking transition.

Websites that generate leads, sales and profile are now at the heart of so many of our clients' marketing activities. Thermaglaze's site is receiving more online quote requests than at any point in its three year history, Audience Systems' triptych of sites are generating dozens of brochure requests every week, and Big Bang Events are building an online brand profile which is the envy of the industry. We know this is just the start of the revolution and love being at the epicentre of this contemporary approach. To paraphrase my own words, "the Internet is still black and white TV"!

And so we are approaching the era of colour. The point when consumer expectations outstrip the poorly designed website, when companies that neglect their online presence run the risk of killing their brand, when businesses are instantly judged by the quality of their internet profile. The dot bomb days are long gone and we as a society now believe in the power of the net. The entrepreneurs are coming back and realising the vision of the net pioneers that will forever be my inspiration for Impress. Now we have the technology, the demand and the commercial viability to create online brands that generate vast profile levels and, finally, hard cash.

Recently published statistics indicate that there are now over one billion global internet users and over a hundred million web addresses in existence. Almost 70% of the UK population is now online and the B2B community is catching on. Most Impress clients are embracing the revolution and riding the wave with optimism, ambition and adrenalin. We are building over thirty sites, creating numerous blogs, lining Google's pockets with Adword campaigns, broadcasting innovative email strategies and linking our sites with countless directories and affiliate sites. The results are commercially stunning!!!!

And so, you get the picture. Creating the Difference is our strapline and we mean it. It is not always easy, but our intellectual and analytical methodology is raising the bar all round. It is a shame that not everyone can keep up, but the vision is unstoppable.