Those of you who know me will be aware of my avocation of the Lovemarks concept pioneered by Kevin Roberts, CEO of Saatchi & Saatchi worldwide. You will know of my belief in the 21st century marketing concepts of “loyalty beyond reason”, “engagement not interruption” and “irreplaceable to irrespirable”. Those not familiar with these statements should check out Kevin’s www.lovemarks.com site which enables users to champion brands, products, places and people they truly love. Contrast this with my own recent experience with BT. Again, those touched by Impress will know that BT cut off our broadband supply without warming on the same day that we were pitching for a £40k website in West London. Not only this, we were scheduled to receive five grand for the pitch regardless of winning or not. Now, we thought we were being smart by actually building a website as the actual pitch. We worked our bollocks off to get the site ready and all we had to do was upload via our broadband connect ion that had been working flawlessly for a year. So, it was a shock to find ourselves without a connection last November. No worries said BT; it will be back on again in an hour or so. Off we went to London full of hope and optimism. The atmosphere became more frantic as we cruised up the M4. The office staff were panicking as it became increasingly apparent that BT had no idea why they had cut us off. A straight answer was impossible to find.   more »