Mark Cadbury, my co-Director at Impress, mentioned in his last Blog entry a site that we have built and managed for a local double glazing company. Many of you will need no convincing that the Internet provides an essential marketing or information sharing tool, but perhaps a belief in the absolute power of the Net needs a little reinforcing for some. Double glazing is not the most glamorous of sectors and yet, www.thermaglaze.com, proves beyond all doubt just how influential a website can be.

The site is interactive in every sense and enables users to find an online quote for double glazing products without even having to submit an email address or phone number. The site mirrors the transparent pricing structure of Thermaglaze which flys in the face of the stereotypical image of the double glazing business. No hard sell here and barely even a soft sell. The site simply tells you how much the company's products cost, allowing the user to make their own consumer choices without fear of a cold call or intrusive visit from a salesman.

Of course, thermaglaze.com took a long time to develop and the hand-coded technology that enables a user to get an instant price for any number of doors (with or without a door knocker or brass numerals!!!) is sophisticated. However, the Thermaglaze website now attracts 50+ unique visitors per day and a significant stream of online leads. The company's superb conversion rate ensure that the site is an essential profit centre for the business and now forms a integral element of the group's marketing strategy.

I recently pitched to another double glazing company who were interested in the same system. They had never seen anything like it online and are in the process of deliberating whether to change their business model to accommodate this wonderful online tool. I hope they do as Impress want to further refine the technology prior to marketing the system more widely.

Feedback from Thermaglaze customers has been very positive and the site continues to generate significant revenues. If you are a double glazing company and wish to discuss how this website can transform your lead generation strategy, then get in touch.