In the true spirit of a blog, my entries will more often than not, be characterised by journalistic reflections inspired by my role as MD of a fledgling full service agency in West Wiltshire. Having been cossetted in the cotton wool of the corporate sector pre-Impress, nothing quite prepared me for the emotional roller-coaster of starting a new business.

We are almost two years in now and have a full-time complement of staff. We have over seventy clients who range from one-man band electricians to a truly dynamic packaging design agency with a portfolio of worldwide offices and blue chip clients. However, in the main, our clients fit snugly into the SME category so we tend to be dealing primarily with company owner and start-ups. Budgets are as tight as the proverbial duck and ROI (return-on-investment) is not so much a glibly used acronym but, moreover, an absolute necessity. If it doesn't work, why should I pay for it....la, la, la - the maxim of the wonderfully grounded British entrepreneur!

We genuinely do offer a full-service, as proudly proclaimed on this our new website(http://www.impress-media.co.uk). We do genuinely strive to deliver strategies, tactical tools and materials designed to boost the clients' bottom line. We absolutely have to. There is no hiding place in the mindset of the SME. Absolutely none. There is a culture of squeezing every drop of value from any marketing outlay. An understandable desire to maximise every penny spent. Failure to be accountable and transparent breeds cynicism, resentment and ultimately, a lost client.

So this is the landscape of Impress. No longer protected by a corporate culture whereby an under-achieving marketing campaign can be shrugged off behind a smoking mirror of raising awareness, Mark my co-director, staff and I offer high level marketing expertise to the most driven, passionate and demanding clientele imaginable. And do you know what? We absolutely love it. We revel in the aspirations and desire of all our clients. Sharing their frustrations and living their dreams. Striving to provide the apex of customer service, design excellence and strategic planning on a par with are more illustrious (and expensive) agency counterparts.

Let no-one think that Impress is anything other than a committed and client facing agency and that we only prosper when our work succeeds. Touch wood, this is just the beginning. Impress - quite simply - creating the difference.